PurpleLane has signed a Memorandum of Understanding (MoU) with Kalinga University, Raipur, to offer a 3-year B.Voc in Design degree, along with Diploma programmes in Design. Students earn a UGC-recognised university degree from Kalinga University and get practical, industry-focused design training from PurpleLane in Visakhapatnam.
If you have finished 12th in any stream or from any background and you want a design degree without competing for a handful of IIT seats, this programme was built for you.
A Partnership That Brings Education and Industry Together
The signing of the MoU between PurpleLane and Kalinga University marks an important step towards making professional design education more accessible.
Both institutions have defined their respective roles to deliver a connected academic and practical learning experience.
Kalinga University – Your University Degree
Kalinga University, Raipur, is the academic university partner in this collaboration.
The university provides the academic framework for the Degree programme and awards the applicable university qualification to students who successfully complete the prescribed academic requirements.
Students get the opportunity to pursue formal higher education in Graphic Design through the university’s B.Voc programme.
PurpleLane – Your Design Education and Practical Training Partner
PurpleLane delivers the hands-on design education under the MoU. That means professional software, live projects, UI/UX design, portfolio building and interview preparation, taught the way design teams actually work.
The result is one programme that gives you both the degree on your resume and the skills in your portfolio.
The training includes important areas such as:
- Graphic Design fundamentals.
- UI/UX Design concepts and practices.
- Creative software applications.
- Digital and visual communication.
- Branding and visual identity.
- Practical assignments and projects.
- Industry-oriented workflows.
- Portfolio development.
- Professional skills and creative problem-solving.
The objective is to ensure that students do not limit their learning to textbooks and theoretical concepts but also understand how design is applied in actual professional environments.
B.Voc in Design: Programme Details
| Particular | Details |
|---|---|
| Programme | Bachelor of Vocation (B.Voc) in Design |
| Awarding university | Kalinga University, Raipur |
| Recognition | UGC and Ministry of Education (MHRD), Government of India |
| Duration | 3 years (6 semesters) |
| Eligibility | 10+2 or equivalent in any stream (Science, Commerce or Arts) |
| Other eligibility routes | 2-year ITI Diploma or 3-year Polytechnic Diploma after Class 10 |
| Entrance exam | UCEED not required |
| Training partner | PurpleLane, Visakhapatnam |
Flexible exits: Diploma, Advanced Diploma or Degree
The B.Voc follows the National Skills Qualification Framework (NSQF), so every year of study counts:
| Complete | You receive | NSQF level |
|---|---|---|
| 1 year (2 semesters) | Diploma | 5 |
| 2 years (4 semesters) | Advanced Diploma | 6 |
| 3 years (6 semesters) | B.Voc Degree | 7 |
Is a B.Voc a valid graduation degree? Yes. A B.Voc is treated as equivalent to graduation, so B.Voc graduates can apply for postgraduate programmes at universities across India and for jobs that require an undergraduate degree.
What You Will Learn
University curriculum (Kalinga University)
- Elements and principles of design, colour theory, typography and layout
- Graphic design, branding and visual identity
- Photography and visual storytelling
- Fashion, interior and spatial design foundations
- 3D form studies and model making
- Sustainable design and packaging
- Motion graphics
- Entrepreneurship and design management
- Digital tools: Photoshop, Illustrator, AutoCAD, Adobe Substance 3D, Premiere Pro, SketchUp and more
- Internships, jury presentations and a capstone project
Industry training (PurpleLane)
On top of the university syllabus, PurpleLane adds the skills recruiters test in interviews:
- UI/UX design: user research, personas, user journeys, wireframes, prototypes and usability testing
- Figma: interface design, design systems and interactive prototypes. PurpleLane is an official Figma Partner Bootcamp.
- GenAI for designers: using AI tools to speed up research, ideation and visual production
- Real projects: briefs modelled on actual client and product work
- Portfolio development: a job-ready portfolio by the time you graduate
- Placement preparation: mock interviews, portfolio reviews, LinkedIn and communication skills
Why Choose a B.Voc Design Degree Instead of Waiting for an IIT Seat?
Many students believe a professional design degree means clearing UCEED and getting into an IIT. The numbers tell a different story.
For 2026–27, only six IITs offer B.Des admission through UCEED:
| Institute | B.Des seats (2026–27) |
|---|---|
| IIT Bombay | 37 |
| IIT Delhi | 20 |
| IIT Guwahati | 56 |
| IIT Hyderabad | 30 |
| IIT Indore | 16 |
| IIT Roorkee | 20 |
| Total (6 IITs) | 179 |
Including IIITDM Jabalpur (66 seats), the total across all UCEED institutes is just 245 seats for the whole country. Some of these institutes also restrict eligibility to Science students with PCM.
IITs are excellent, but they are not the only path into a design career. Design studios, startups and product companies hire based on skills and portfolio. A UGC-recognised B.Voc Design degree combined with strong practical training is a realistic and respected alternative to a B.Des.
Why Study Design at PurpleLane, Visakhapatnam?
- Founded in 2018 by IISc Bangalore alumni, focused on making students industry-ready
- Recognised by Silicon India as one of the Most Promising UI/UX Training Institutes of 2024
- Official Figma Partner Bootcamp
- Skill India and APSCHE recognised training institute
- 5,000+ students trained across online and offline programmes
- Strong track record placing students in design and tech roles
You get a university degree without leaving your city, learning at PurpleLane’s centre in Vizag with mentors who work in the industry.
Career Opportunities After a B.Voc in Design
Graphic and brand design: Graphic Designer, Brand Identity Designer, Social Media Designer, Packaging Designer, Advertising Designer
UI/UX and product design: UI Designer, UX Designer, Product Designer, Interaction Designer, Web Designer, UX Research Associate
Other creative roles: Motion Graphics Designer, Interior Designer, Spatial and Exhibition Designer, Fashion Designer, Freelance Designer
Higher studies: M.Des, M.Voc, MBA or other postgraduate programmes
Your career outcome depends on your skills, portfolio and effort. This programme gives you the structure to build all three.
Degree + Skills: Why You Need Both
| A university degree gives you | Practical training gives you |
|---|---|
| Eligibility for jobs that need graduation | Proficiency in the tools teams use |
| A recognised academic qualification | Real project experience |
| A path to postgraduate study | A portfolio that proves your work |
| A structured curriculum | Interview and workplace readiness |
A degree alone does not guarantee a job, and neither does training alone. Together they make a complete profile that stands out in design interviews.
Degree + Practical Training: A Stronger Professional Profile
Consider two important aspects of a candidate’s profile.
One demonstrates academic achievement and formal education.
The other demonstrates what the candidate can actually create, develop, and accomplish.
Employers may look for both when recruiting for creative and technology roles.
Through this collaboration, students can work towards developing both aspects.
| Academic education | Practical education |
|---|---|
| University qualification | Industry-oriented skills |
| Structured curriculum | Practical assignments |
| Academic knowledge | Software proficiency |
| Formal assessment | Project experience |
| Degree credentials | Portfolio development |
A university degree does not guarantee a job, and practical training alone does not guarantee employment.
However, combining academic qualifications with demonstrable skills can help candidates build a more complete profile and prepare for interviews.
Career Opportunities After Design Education
After completing their education and developing relevant practical capabilities, students can explore different career opportunities.
Graphic Design Careers
- Graphic Designer.
- Brand Identity Designer.
- Advertising Designer.
- Social Media Designer.
- Packaging Designer.
- Digital Creative Designer.
UI/UX Design Careers
- UI Designer.
- UX Designer.
- Product Designer.
- Interaction Designer.
- Web Designer.
- UX Research Associate.
Career opportunities depend on the relevant programme, individual skills, qualifications, experience, and portfolio.
Frequently Asked Questions
1. What is the PurpleLane and Kalinga University partnership?
PurpleLane and Kalinga University, Raipur, have signed an MoU to offer a 3-year B.Voc in Design degree and Diploma programmes in Design. Kalinga University awards the degree; PurpleLane delivers the practical design training.
2. Is the B.Voc in Design degree recognised?
Yes. The B.Voc degree from Kalinga University is recognised by the UGC and the Ministry of Education, Government of India. Kalinga University is approved under Section 2(f) and 12(B) of the UGC Act.
3. Can students from Commerce or Arts apply?
Yes. Students who have passed 10+2 in any stream are eligible. Students with a 2-year ITI or 3-year Polytechnic Diploma after Class 10 can also apply.
4. Do I need to clear UCEED or NID entrance for this design degree?
No. UCEED is not required for the B.Voc in Design. Admission follows Kalinga University’s B.Voc admission process.
5. What is the duration of the course?
3 years, divided into 6 semesters. You can also exit with a Diploma after 1 year or an Advanced Diploma after 2 years.
6. Is a B.Voc equal to a regular graduation degree?
Yes. A B.Voc is treated as equivalent to graduation, and B.Voc graduates can apply for postgraduate programmes at universities across India.
7. Will I learn UI/UX design in this programme?
Yes. Alongside the university curriculum, PurpleLane trains you in UI/UX design, Figma, prototyping and portfolio building.
8. Where are the classes held?
Practical training is delivered at PurpleLane in Visakhapatnam. Call us for full details on the study and examination schedule.
9. How do I apply?
Call PurpleLane at +91 783 783 4303 or email team@purplelane.in. Our counsellors will guide you through eligibility, documents, fees and admission.
Your Future in Design Starts Here!
The creative industry needs professionals who can think differently, communicate effectively, and turn ideas into meaningful visual experiences.
A successful career requires more than learning software. It requires the right education, practical exposure, creative confidence, and the ability to solve real-world challenges.
The partnership between PurpleLane and Kalinga University brings these important elements together.
Kalinga University provides the university degree. PurpleLane delivers the design education and industry-oriented training. Students get the opportunity to build their academic qualifications alongside practical professional skills.
Whether you aspire to become a Graphic Designer, UI/UX Designer, Brand Designer, or explore technology-driven careers, this collaboration provides an opportunity to take your first step.
Start Your Design Career in Vizag
You don’t need an IIT seat to become a professional designer. You need a recognised degree, the right skills, and a portfolio that shows what you can do.
Kalinga University gives you the degree. PurpleLane gives you the skills. You build the career.
Admissions Open: B.Voc in Design 2026–27
📞 Call / WhatsApp: +91 783 783 4303
📧 Email: team@purplelane.in
📍 Visit: PurpleLane, 49-52-02, Opposite Punjabi Dhaba, Sankaramatam Road, Shantipuram, Visakhapatnam, Andhra Pradesh 530016
🌐 Website: www.purplelane.in
PurpleLane – Make the Right Choice.
